Related Ross Brand Partnerships

Lamborghini partnered with Related Ross at CityPlace West Palm Beach and The Laurel for an exclusive three-day activation in February 2025, bringing high-performance automotive luxury to the heart of downtown. The experience featured a stunning vehicle display, immersive Apple Vision Pro demonstrations, and appointment-only ride and drives for residents and guests. The partnership generated strong visibility across social media, digital channels, earned media, and on-site foot traffic throughout the weekend.

Related Ross was proud to partner with the Palm Tree Crew to bring the Palm Tree Music Festival to West Palm Beach. The highly anticipated event brought world-class live music and an unforgettable atmosphere to the heart of our city, drawing large, enthusiastic crowds and delivering exceptional visibility for our brand partners and properties.

Our partnership with DoorDash brought the Miami Open to life right here at CityPlace, featuring branded signage, a prize wall, swag target game, ice pop station, and print collateral — creating an engaging, on-site experience for our guests. The event generated strong impressions across property visits, digital, PR, and influencer channels, supported by a dedicated email campaign that reached thousands of recipients with an impressive open rate. From paid social to in-app features, DoorDash received prominent visibility across every touchpoint.

Bank of America presented Santa's Workshop at CityPlace West Palm Beach, bringing holiday magic to the heart of downtown from November 8 through December 24, 2025. The activation featured photos with Santa, exclusive early access for Bank of America cardholders, and family-friendly experiential events throughout the season. The partnership delivered meaningful community engagement and broad brand visibility across signage, social media, email, and PR throughout South Florida.

Eataly brought the flavors of Italy to life at Related Ross's Winter Sport Village for this years Winter Olympics with an exclusive pop-up experience. Guests indulged in artisan gelato, premium meats, and handcrafted cheeses, seamlessly blending world-class Italian cuisine with the energy of a well-attended community event that delivered exceptional brand exposure.

Florida Power & Light presented the Holidays at CityPlace West Palm Beach, serving as the title sponsor of a season-long celebration from November 8 through December 31, 2025. The partnership brought the magic of the holidays to life through nightly snowfalls, The Wishing Tree light show, Santa's Workshop, and a full calendar of cultural events including Kwanzaa, Chanukkah, NYE live music, and more. FPL's brand was woven throughout the property via immersive signage, digital channels, email, and earned media, creating a festive destination experience.