Press Releases

Related Companies to launch sales for South Flagler House in West Palm Beach

The development is Related Companies’ first luxury residential condominium in Florida and the first luxury residential high-rise in Florida designed by world renowned architecture firm Robert A.M. Stern Architects.

Related Companies today announced it will launch sales for South Flagler House in early November. Located along the Gold Coast in West Palm Beach, Florida, South Flagler House offers an unparalleled luxury residential experience in the Palm Beaches featuring exquisite design and spectacular waterfront views. The first luxury residential high-rise in Florida designed by world-renowned architecture firm Robert A.M. Stern Architects (RAMSA), South Flagler House continues Related Companies’ longstanding partnership with the firm, which spans more than two decades and 17 buildings across the country.

Located at 1355 South Flagler Drive, RAMSA’s architecture features two, 28-story towers rising from a base lined with stepped gardens. South Flagler House’s elegant design blends with the timeless character of Palm Beach, while celebrating a prime waterfront location just south of downtown West Palm Beach, providing permanent unobstructed views of the Intracoastal and Atlantic Ocean. The globally recognized firm, Pembrooke & Ives designed the interiors for the residences, which have been crafted with a meticulous eye for quality and detail. “For 25 years, Related Companies has developed significant properties in West Palm Beach that have transformed the area into a major destination for some of the nation’s most prestigious companies. As our first luxury residential condominium in Florida, South Flagler House not only complements these achievements but elevates them with forward thinking design and a curated experience that only Related can offer,” said Stephen M. Ross, Chairman and Founder of Related Companies.

“South Flagler House is a masterpiece of timeless character and elegance that is destined to become the new benchmark all other luxury residential developments in West Palm Beach will be measured against,” said Kenneth A. Himmel, President and CEO of Related Urban. “Offering an uncompromising lifestyle in an enviable and premiere waterfront location, the building is an important new landmark and one of the most significant high-rises ever built in West Palm Beach and South Florida.”

“Related Companies is continuing two very important longstanding traditions with South Flagler House. The first is Related delivering luxury residential buildings that provide a best-in-class offering in the market. The second is our ongoing collaborative partnership with Robert A.M. Stern, which for more than two decades, has resulted in 17 buildings that have defined elegant and exceptional design,” said Bryan Cho, Executive Vice President of Related Companies. South Flagler House will feature 108 homes including penthouses and guest suites. Each home is expansive in scale. Private elevator access opens up to stunning entryways and expansive great rooms. Homes feature high ceilings, thoughtfully designed bedroom suites with walk-in closets, large kitchens, and many feature additional family rooms, offices and guest rooms. Oversized windows showcase the spectacular views, and many residences feature large private outdoor spaces, including covered loggias and open terraces. South Flagler House also offers access to The Related Life, an impressive array of amenities, services and programming similar to those found at the most exclusive private members clubs around the world.

South Flagler House includes two to five-bedroom homes priced from $5.9 million to $72.5 million. One of the country’s top agents, Suzanne Frisbie, of Frisbie Palm Beach, will lead sales for South Flagler House, along with Corcoran Sunshine Marketing Group. “Related Companies is bringing a new landmark to West Palm Beach's premium waterfront with the upcoming sales launch of South Flagler House, an iconic Robert A. M. Stern residential tower, poised to be one of the finest buildings in the world. This luxury property combines beautifully proportioned homes with expansive amenities and programming, affording condominium living previously unavailable in the Palm Beaches,” said Suzanne Frisbie. South Flagler House offers an unprecedented range of amenities designed to help residents of all ages relax, train, socialize, entertain and play. Sports and Fitness amenities include a pickleball court, sports lounge, golf simulator, state-of-the-art fitness center, Pilates studio, golf simulator lounge, outdoor recreation lawn area, flexible fitness studio and outdoor lawn for high-intensity interval training and yoga. Swim and Spa amenities include a 25-meter lap pool with sun shelf, private cabanas, hot tub, salon and spas that feature vitality pools, ice plunges, steam, sauna, treatment rooms and changing/locker rooms.

Social and Entertaining amenities include indoor and outdoor lounges, event rooms with catering kitchen, indoor dining room, private dining rooms, cocktail lounge, outdoor dining patio, wine cellar dining room, library, media room, card game room, and games room which includes ping pong, billiards and foosball. Business amenities include a business center, private offices, conference rooms, outdoor meeting spaces and co-working spaces. Children’s recreation amenities include an indoor playroom, teens lounge with kitchenette, makerspace and outdoor sprinkler garden.

Residents enter South Flagler House through a tree-lined, 360-foot private driveway, which leads to a circular motor court with a stunning fountain at its center. Residents are greeted by both a doorman and valet, before entering a dramatically-scaled, light-filled lobby staffed by a 24-hour attendant and concierge.

Related Companies has a 25-year history of developing significant properties in West Palm Beach, beginning with CityPlace in 1999, which has recently been reimagined into The Square. Under the leadership of Stephen M. Ross and Kenneth A. Himmel, Related Companies’ West Palm Beach office has grown to nearly 100 professionals dedicated to the growth of the community. Executive Vice President Bryan Cho, who has led luxury residential developments across the country for Related, including 70 Vestry, The Century, 456 Washington and most recently, The Set and Coterie, has relocated to West Palm Beach and will oversee the development program at South Flagler House. Related Companies’ other West Palm Beach developments include One Flagler, East and West Towers, 360 Rosemary, RH West Palm and the Hilton West Palm Beach. Demolition for South Flagler House is expected to start this month, and groundbreaking will commence in 2024. For high-resolution renderings of South Flagler House, please visit For more information, please visit and follow @southflaglerhouse on Instagram.


About Related Companies: 
Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States. Formed 50 years ago, Related is one of the largest private owners and preservationists of affordable housing in the U.S. and a fully integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisition, management, finance, marketing, and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, West Palm Beach, Miami, Washington, D.C., Abu Dhabi and London, and boasts a team of approximately 4,000 professionals. With over $60 billion in assets owned or under development including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side, The Square in Downtown West Palm Beach, The Grand LA and Related Santa Clara in California and The 78 in Chicago. Related was named to Fast Company Magazine’s list of the 50 Most Innovative Companies in the World. For more information about Related, please visit

About Robert A.M. Stern Architects: 
Robert A.M. Stern Architects, LLP, is an international architectural practice based in New York City offering architecture, urban planning, landscape, and interior design services. For more than 50 years, the practice has remained committed to architecture as an art and a profession. As a leading design firm with expertise in residential, commercial, and institutional projects, RAMSA believes buildings must gracefully satisfy clients' needs while speaking to the public and elevating everyday life. The firm maintains an attention to detail and commitment to design quality which has earned international recognition, numerous awards and citations for design excellence.

About Frisbie Group, LLC: 
Frisbie Group, LLC is a private real estate investment firm based in Palm Beach, Florida, specializing in the reimagination and revitalization of prime real estate assets in strategic locations. Focusing on innovative investment strategies, FG strives to not only create value at the asset level but also to enhance the surrounding community. This concept of placemaking is central to our investment philosophy. It serves as a strong driver behind the enthusiasm to partner with world-class architects and designers to proactively re-envision our communities so they are strategically positioned for future generations. Employing fundamental analysis, FG identifies opportunistic and value-add properties backed by market-leading research and data. With a vertically integrated platform, FG successfully operates with in-house expertise dedicated to acquisitions, asset management, design, construction management, sales, branding, marketing, and communications.