Press Releases

Related Southeast launches sales at Shorecrest in West Palm Beach

The waterfront luxury condominium on North Flagler Drive features architecture by Roger Ferris + Partners and residential interiors and amenities design by Rottet Studio.

Related Southeast today announced the launch of sales for Shorecrest in West Palm Beach. The luxury condominium features stunning views of the Intracoastal Waterway, Palm Beach Island and the Atlantic Ocean. Located on North Flagler Drive, Shorecrest is designed by architecture firm Roger Ferris + Partners with residential interiors and amenities by Rottet Studio, and landscape design by DSBoca. The residences include 140 graciously scaled homes, penthouses and access to The Related Life, an impressive array of amenities, services and programming similar to those found at the most exclusive private members clubs around the world.

The renowned design team of Roger Ferris + Partners and Rottet Studio’s collaboration on Shorecrest is each firm’s first ground-up, new residential development in West Palm Beach. Roger Ferris + Partners’ striking design features a curvilinear façade with floor-to-ceiling glass that provides panoramic views of the water and ample light for each residence, creating a sense of openness and connectivity between indoors and out.

“Related has been dedicated to the growth of West Palm Beach for decades and we are proud to expand our luxury residential offerings with Shorecrest,” said Stephen M. Ross, Chairman and Founder of Related Companies. “Tailored to this thriving community, Shorecrest transforms a part of the waterfront while capturing a timeless aesthetic for residents.”

“West Palm Beach has solidified its status as one of the most sought-after addresses in the country,” said Kenneth A. Himmel, President and CEO of Related Urban. “Shorecrest is a feat of remarkable design from Roger Ferris + Partners, one of the most renowned experts in the industry, and demonstrates the strength of the local market.”

“Shorecrest offers an extraordinary lifestyle in West Palm Beach that prioritizes both design and function, offering gracious living spaces, many with terraces featuring panoramic waterfront views,” said Bryan Cho, Executive Vice President of Related Companies. “Building on Related’s legacy of delivering best-in-class, luxury residential buildings, Shorecrest will deliver unprecedented amenities, services and access to West Palm Beach.”

“Shorecrest resides on a spectacular site in West Palm Beach. The building features a curvilinear façade with a dramatic mosaic design on the exterior. Inside, floor-to-ceiling windows emphasize panoramic views and large outdoor terraces bring the outdoors into each residence,” said Roger Ferris, Founding Principal of Roger Ferris + Partners.

Rottet Studios’ brilliantly designed interiors at Shorecrest are finished with extraordinary detail. Kitchens offer custom White Oak European millwork, a suite of top-of-the-line Gaggenau appliances, and finishes of Cote D’Vaniglia and Calacatta Fioritto marble. Primary bathrooms feature limestone flooring, Namibia White marble walls, custom vanities, freestanding soaking tubs, and shower stalls with rain shower, handheld spray, and showerhead. With ceiling heights of approximately 9’6” that extend to 11’6” at the Penthouse floor, all residences feature White Oak wood plank flooring and numerous technology and wellness aspects including Lutron home automation for lighting and thermostat controls, enhanced cell service and super-fast network speeds, and ducted fresh air with multiple filtration points, filtered water, and multi-zone climate control.

“Shorecrest balances the classic refinement of Palm Beach, along with the relaxed attitude of contemporary South Florida. The serene interiors are intentionally light-filled and grand, drawing the sunlight indoors. The careful attention to detail and sculpted proportion in every room creates a strong residential attitude, and sense of intimacy. The interior finishes are fresh and timelessly inspiring, drawing inspiration from the sandy beaches and expansive water views nearby,” said Lauren Rottet, Founder of Rottet Studio.

Residents will enjoy world-class amenities and white-glove services encompassing the best in fitness, leisure, and entertaining in meticulously designed spaces. The stunning 60-foot rooftop pool with a 50-foot sun shelf features lounging areas as well as a dining and grill area, both with dramatic views overlooking Lake Worth, Palm Beach Island, and the Atlantic Ocean. The Club Level on the sixth floor features entertaining options that span throughout a private dining room, cocktail lounge, cafe, screening room, game room, and virtual reality lounge. Wellness options include a spa suite, state-of-the-art fitness center, and yoga room. Options for remote work in both a coworking lounge and executive meeting space.

Shorecrest residents enter through a luxuriously landscaped motor court, greeted by a doorman and valet, and welcomed into the lobby lounge staffed by a 24-hour attendant and concierge. Shorecrest will be managed by Related Management, widely considered the leader in luxury residential property management and acclaimed for their high level of service and lifestyle programming.

Related Southeast has been deeply committed to improving the West Palm Beach community for the past 25 years, with the introduction of new luxury residential projects and significant commercial properties in West Palm Beach, including The Square, One Flagler, East and West Towers, 360 Rosemary, RH West Palm, and the Hilton West Palm Beach.

A sales gallery for Shorecrest is expected to open in February 2024 and will be located at 460 S. Rosemary Ave, Suite 180, West Palm Beach, FL 33401. Related Florida LLC and Corcoran Sunshine Marketing Group are exclusively handling sales and marketing for Shorecrest, where pricing will start at approximately $1.3 million for a one-bedroom to $9 million for a four-bedroom.

For high-resolution renderings of Shorecrest, see here. For more information, please visit and follow @shorecrestwpb on Instagram.


About Related Southeast:
Related Southeast, the West Palm Beach-based affiliate of Related Companies, is a fully integrated real estate firm with unparalleled expertise in mixed-use development. For more than 25 years, Related has led the transformation of West Palm Beach into one of the fastest growing cities in the nation to live, work and visit. Related Southeast leads the market in Class A office with over 2.8M square feet of existing commercial holdings built and under construction including 1 Flagler. Known for luxury residential buildings across major Gateway Cities, Related is introducing a new class of rentals and condos to the market including 575 Rosemary and South Flagler House. Related Southeast also developed and owns the most celebrated destinations in the region including The Square – the most visited neighborhood in the City, fostering culture and enriching the community with lush green spaces, a diverse mix of experiential retail and culinary offerings, the largest concentration of public art installed by a private company in Palm Beach County, educational programming and modern residences; as well as Hilton West Palm Beach, RH West Palm and the historic Harriet Himmel Theater. For more information about Related Southeast, please visit

About Roger Ferris + Partners:
Roger Ferris + Partners is a critically acclaimed architecture firm providing architectural, interior design, and master planning services to private, corporate, and institutional clients. The firm’s portfolio includes private homes and estates, multi-family residences, commercial offices, and mixed-use projects. RF+P is headquartered in Westport, Connecticut with offices in New York City and Bridgehampton, New York. Roger Ferris + Partners has earned more than 90 regional and national awards and international citations. It has been recognized as a world leader in both commercial and residential architecture as well as being featured in leading industry and lifestyle publications.

About Rottet Studios:
Rottet Studio is an international architecture and interior design firm with an extensive portfolio of corporate, hospitality, residential and maritime projects for the world’s leading companies and brands. We are a leader in the architecture and design industry that delivers stunning, functional and timeless places which promote a better way of life through the built environment. Rottet (pronounced row-tay) is known in the marketplace as innovators, not followers. We stay ahead of the design curve by setting trends in our industry through the application of our vast knowledge and experience as we continuously strive to deliver environments that not only satisfy our client’s needs, but allow them to achieve a level of success beyond their expectations.

Rottet Studio is a WBE-certified firm and recognized as one of the finest design practices in the world with more than 65 million square feet of built design and a vast array of award-winning projects and product designs. In the last decade the firm has consistently been ranked among the corporate and hospitality Top 100 Design Giants by Interior Design magazine; listed within Inc. 5000’s Fastest Growing Private Companies; awarded Firm of the Year by the American Institute of Architects; and recognized as one of the Top 3 Most Admired Design Firms in the World by a jury of our peers.

Rottet Studio’s principals have worked together for over 35 years offering a broad range of services including building architecture; interior architecture and design; site planning and landscaping; product design; graphic design; branding; and art curation. With best-of-class design professionals in Houston, Los Angeles and New York, Rottet Studio is ideally positioned, both geographically and professionally, to help achieve your design goals.


Optimist Consulting:
Anna Crowley